Compass Visa Facebook Donation Campaign

How do you make giving to charity as painless as possible?

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  • work-details-wwf_2

CHALLENGE

Compass Visa was running a co-branded charity drive with WWF.

Apart from increasing engagement rate on their own Facebook page, Compass Visa also wanted to raise donations in support of WWF.



APPROACH

We developed a donation campaign that was based on shares, likes, and comments - the simplest of native Facebook functions.

This simple mechanism raked up 40,000 engagements within a month. Compass Visa made donations based on these numbers, and ended up donating upward of HK$100,000 to WWF upon conclusion of the campaign.



EXPERTISE

  • Visual Design
  • Facebook App programming


RESULT

  • Around 40,000 engagements in one month (like, share, comment from Page and Campaign tab)
  • More than 2,400 page likes
  • Raised upward of HK$100,000